💎 Mining the Hidden Diamonds in Your Workshop

Have you heard of the book Acres of Diamonds? It’s based on the true story of Ali Hafed, a wealthy African farmer with a beautiful family. But when he heard about the value of diamonds and the fortunes others were finding in diamond mines, he became increasingly dissatisfied with his own life. After all, diamond mines were making instant millionaires.

So, he sold his farm and went searching for riches, spending over 12 years chasing diamonds across the continent. He found nothing and in a moment of utter despair, he gave up and threw himself into the ocean.

Meanwhile, back on the farm, the new owner was feeding the animals when he spotted a rock in the creek with a strange glint. Curiously, he took it to an expert, who confirmed it was a large diamond. As he explored further, he began noticing more and more sparkling stones all over the property.

The land Ali Hafed had sold to find a diamond mine… turned out to be the richest diamond mine on the African continent.

The moral of the story? If Ali Hafed had simply stayed home and worked his own land, he would have discovered Acres of Diamonds. What he was searching for had been right in front of him the whole time.

💰 You are sitting on a goldmine

Are you chasing after the next big strategy, trend, or tactic that promises to turn your workshop into a million-dollar business?

Like the farmer, you’re already surrounded by acres of diamonds—your skills, your knowledge, and perhaps most importantly… your existing customer database.

If you focused on mining your current database, what could happen with:

✅ A 10% increase in returning customers, and
✅ A 10% increase in average invoice value?

Let’s run the numbers for a workshop doing $1 million in annual revenue with 757 active customers:

• 10% more returning customers = 76 additional customer visits

• Average invoice = $471

• Average visits per year = 2

👉 76 × $471 × 2 = $71,592 in extra revenue.

Now, apply a 10% increase to the average invoice:

👉 New average invoice = $518.10
👉 76 × $518.10 × 2 = $78,745.60

That’s over $78,000 in additional revenue—without gaining a single new customer.

💡 The Diamonds Are in Your Data

Marketing to your existing customers is low-hanging fruit. It’s one of the smartest, most cost-effective ways to grow your business.

Improving customer return rate and average invoice value are two simple, powerful ways to mine your database and unlock hidden profit.

The opportunity is right in front of you—are you mining for it?

Take care,
Kelly Adam
Systems – Strategies – Support