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I started an Automotive business in 1985 not too long before “the recession we had to have” and interest rates of 17.5 % percent. After nearly running out of cash and going belly up in 2005, I started my journey with my partner Carl Smith learning from some of the best business minds, best marketers from around the world. A few years later celebrated marketer of the year 2008 here Australia, And in November 2009 we celebrated marketer of the year both here in Australia and in the USA, and sold and cashed out of that same business in April 2013, with 44 employees, after 28 years.